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Product Manager

Position Summary:

We have an opportunity for a Product Manager to work out of our Apple Valley, MN office.  This individual will be responsible for technical and business aspects of one or more products including, but not limited to: product vision, market research and identification of customer needs, prioritization, business analysis and tracking of metrics, cross-functional leadership across the organization. In this role, you will be work closely with software development, sales, and other teams to ensure the organization delivers products and services that uniquely meet the needs of our customers and internal revenue and customer satisfaction goals.


  • Analyze and understand market trends, needs, and competitors
  • Holistic product lifecycle management from conception and strategic planning through requirements definition, development, release, and post-release customer and channel support and satisfaction
  • Overall accountability for the development, review, and maintenance of a multi-year product roadmap
  • Development, analysis, and sharing of key business and customer satisfaction metrics for your product area(s)
  • Competitive analysis and internal competitive education
  • Close collaboration with Marketing and Sales to drive pricing and positioning for your product(s)
  • High level of focus on the end-to-end customer experience including collaboration with other teams as necessary to optimize this experience
  • Work with external third parties to assess partnerships and licensing opportunities
  • Ensure products meets business and customer needs and expectations within acceptable time frames
  • Conduct periodic business reviews with senior management
  • Create effective cross-functional relationships at all levels of the organization
  • Customer advocacy and evangelism
  • Analysis and proposal of new business and product opportunities to senior leadership
  • Support Sales and other customer-facing teams with product-related training, education, and communications
  • Act as the “mini CEO” of your product, taking responsibility for the success of all business and technical aspects of your product(s), working closely with other teams as necessary


  • 5-10+ years of software product management experience
  • Bachelor's degree
  • Combination of both technical and business acumen
  • Strong strategic thinking, leadership, and decision-making abilities
  • Demonstrated success defining, launching, and maintaining successful products
  • Data-driven approach with strong analytical and cross-group collaboration skills to bring the organization to consensus on decisions on both short and long-term product plans
  • Excellent written and oral communication skills
  • Deep understanding of product management best practices
  • Proactive leader who anticipates and addresses issue and needs
  • Proven ability to work cross functionally to achieve overall business objective
  • Strong drive for product ownership across all facets of the product(s)
  • Willingness to travel (10 – 20% on average)
  • Experience with online educational products, reading/literacy programs, instructional technology tools and/or K-12 curriculum and/or assessments highly preferred
  • Experience with and understanding of software development, content management, and learning management systems is plus
  • Pragmatic Marketing or similar industry certification(s)

Other Requirements:

  • Must be authorized to work in the United States and not require sponsorship now or in the future.


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